Reply To: What is the effectiveness of digital ads?

Joseph E. Maxwell

Because digital ads are sold depending on the number of people who click on them and make a purchase, they frequently look more effective than they actually are. Even without the prompt from the advertisement, a large number of these customers would have still made the purchase. Think about aiming your advertisements at non-customers to increase their efficacy. An extensive analysis of eBay advertisements revealed that the efficacy of brand search ads was overstated by as much as 4,100%1. Thus, even while digital advertisements can increase sales and brand exposure, it’s important to consider their true impact. 🚀

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