[Joseph E. Maxwell]

Because digital ads are sold depending on the number of people who click on them and make a purchase, they frequently look more effective than they actually are. Even without the prompt from the advertisement, a large number of these customers would have still made the purchase. Think about aiming your advertisements at non-customers to increase their efficacy. An extensive analysis of eBay advertisements revealed that the efficacy of brand search ads was overstated by as much as 4,100%1. Thus, even while digital advertisements can increase sales and brand exposure, it’s important to consider their true impact. 🚀