[Teresa M. Woodring]

Because digital ads are sometimes sold depending on the number of people who click on them and make a purchase, they frequently appear more effective than they actually are. Even without the prompt from the advertisement, a large number of these customers would have still made the purchase. Think about aiming your advertisements at non-customers to increase their efficacy. An extensive analysis of eBay advertisements revealed that the efficacy of brand search ads was overstated by as much as 4,100%1. Therefore, even if digital advertisements can increase sales and brand awareness, it’s important to consider their true impact.

Recall that targeted advertising can increase the amount of money you make from the advertisements you make, particularly if it reaches prospective clients who have never engaged with your business before! 🚀